Mattress sales come and go so often that it’s hard to determine what’s an actual deal. The times of year when we see the most legit mattress deals are Black Friday, Cyber Monday, Memorial Day, and Labor Day. And this year is no different. We’re already seeing our favorite WIRED-tested bedding and mattress brands offering Black Friday deals leading up to the big weekend. I’ll be on the lookout for more deals as we approach the actual event, so be sure to check back often for fresh discounts on these often-pricey purchases. Note that all mattress prices below are for queen sizes, and discounts on Shop may only appear once you're in the checkout menu.
Want more deals? Check out our guide to the Best Early Black Friday Deals on Amazon, the Best Early Black Friday TV Deals, and Black Friday Deals at Home Depot. Plus, read our related shopping guides to ensure you’re making the most of Black Friday sales, including how to avoid scams and sketchy wares on Amazon, Amazon Prime perks you might not know about, and Black Friday shopping tips.
Updated November 13, 2026: I've updated the mattress sales with new dates and promo codes, updated prices, and added new deals from Plank, Brooklyn Bedding, Bryte, DreamCloud, Wamsutta, Essentia, and Bearaby.
The Best Mattress Deals
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This Helix mattress has been our top pick for years and remains one of the most popular bed-in-a-box options for good reason. Its plush pillow top and medium-firm feel make it comfortable for nearly any sleeper, whether they sleep on their side, back, or stomach.
We love Helix in general, and right now the brand has 20 percent off site wide when you use the Helix promo code BF20. It also offers special discounts, including 25 percent off Luxe mattresses with promo code LUXE25 and 30 percent off Elite mattresses with code ELITE30. (All listed Helix promo codes are valid through November 29.)
We really love this organic mattress. When we tested the Luxe model above, we found it offered a lovely balance of plush comfort and pressure relief, with just enough bounce to make it a great choice for back sleepers seeking a little extra support. But all of Birch's models are made from natural materials like wool, latex, and cotton, without any polyurethane-based foams.
Birch's Black Friday sale runs through November 29, with 25 percent off site wide when you use the Birch promo code BF25.
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The firm Bear Elite Hybrid has long been one of our top picks for back pain. Both reviewers who tested it agree that you love it more the longer you sleep on it. Bear mattresses also keep you cool, with phase-change material that absorbs body heat and copper-infused memory foam that wicks it away.
Bear Mattress has a Black Friday Sale running through November 29, with 35 percent off site wide and a free bundle of two pillows and a mattress protector with promo code BF35.
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This was former WIRED reviewer (and sleep expert) Julia Forbes’ all-time favorite mattress. She appreciated that its extra springiness provided added support and firmness, making it ideal for side sleepers.
Nolah Mattress’ Black Friday sale runs through November 29, with 35 percent off site wide; no promo code needed.
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We on the WIRED Reviews team love hybrid mattresses because they bring together the best of both worlds—memory foam and the support of inner coils. The Sapira Chill is the best hybrid mattress we've tested to date, bringing relief to our tester's back pain while absorbing excess heat through the temperature-regulating cover.
Leesa Sleep’s Black Friday Early Access Sale runs through November 17 and offers 25 percent off mattresses, with no promo code needed.
Hybrids run cooler in general due to the open-spring design, and this cooling hybrid bed has a pillow top to provide a memory foam-like feel—the best of both worlds. The initial pillow-top layer is made of ThermoPhase “cooling foam,” and the deep dimples on the top create extra airflow to keep things cool. There are 8-inch zoned coils below to give more solid support, and these beds tend to run on the firmer side, so keep that in mind when choosing between soft, medium, or firm.
During Brooklyn Bedding’s Black Friday Sale, you’ll get 30 percent off site wide through November 29.
- Photograph: Molly Higgins
- Courtesy of Brooklyn Bedding
Brooklyn Bedding
CopperFlex Hybrid
This cooling mattress is infused with copper particles to help wick moisture and provide heat regulation and dispersal.
- Photograph: Nicole Kinning
- Photograph: Nicole Kinning
- Photograph: Nicole Kinning
Brooklyn Bedding
BB Kids
This lightweight kids’ mattress is a great option for younger kids transitioning to their own bed or for use in bunk beds and trundles.
Instead of air chambers on each side of the mattress, as most smart beds use, Bryte uses a more traditional foundation of coils and memory foam layers. They call their coils “Bryte Balancers,” which can be adjusted for things like lumbar support or contouring, down to individual zones, in the connected app. There are also 100 firmness levels, so you can really dial in the settings to optimize for anything, stomach sleepers or folks with back pain included. The bed also tracks your sleep and provides sleep metrics like sleep phases, hours of sleep, heart rate, respiratory rate, and the number of bed rebalances.
The Bryte mattress sale offers 20 percent off site wide and a free Cozy Earth Bamboo Cooling Sheet Set with purchase, through November 29.
We love this smart bed from Sleep Number. (Read our review here.) It offers balanced pressure that’s ideal for side sleepers, cushioning for pressure points, motion isolation, helpful sleep tracking, and customizable firmness. With its built-in sleep tracking, it monitors your nightly sleep score, called your “Sleep IQ” number, within the app. That data is compared with the firmness level you choose, known as your “Sleep Number” setting. This helps you fine-tune the firmness that, based on your sleep-tracking data, helps you sleep better.
The ComfortNext line, including the Lux Smart Bed model above, is 20 percent off. Sleep Number's Climate Collection is 25 percent off, and sheet sets and pillows are BOGO 50 percent off—check out all of Sleep Number's current sales and eligible items here. The offer runs through December 7, and no promo code is needed—deals will be applied automatically.
This is probably the most luxurious smart bed the WIRED Reviews team has tested. (Read our review here.) You're probably not planning to drop ten grand on a bed today, but if you've been curious about smart beds, this may be a good one to check out. It has a unique design centered on temperature control, with built-in fans that make its surface noticeably cooler to the touch. The bed also monitors your bedroom's air quality and analyzes sleep metrics with an AI-powered sleep coach to give you feedback.
You can save $500 and get a $300 credit toward a future purchase when you buy a TEMPUR-ActiveBreeze System, TEMPUR-Breeze, or TEMPUR-LuxeAdapt mattress and a TEMPUR-Ergo Smart Base through December 1, with no promo code necessary.
When I die, bury me with this modular, supremely cooling mattress. It's part of Bedgear's new Night Ice collection, the coolest beds I've ever slept on. It has a silky cover that's cool to the touch, top cooling layers that work together to dissipate heat effectively, and side mesh vents to increase airflow throughout the mattress. With this modular design, you can choose the same or different levels of firmness on both sides.
The M5 above, plus Hybrid Performance and Sport Performance models below, are all discounted, and you can get a further discount if you buy one with an adjustable base. Sales run through December 7.
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Former WIRED reviewer (and sleep expert) Julia Forbes thought this responsive hybrid mattress delivered firm support that helped with spine alignment and good pressure relief. (Read the review here.) The quilted top foam layer contours the hips and chest, and the layers of foam and pocketed coils offer good lumbar support, making it ideal for stomach sleepers or those with back pain.
During DreamCloud's Black Friday Sale, you can get up to 60 percent off mattresses and $100 off all memory foam mattresses.
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If you suffer from back pain or are a stomach sleeper, we recommend a firmer, more supportive mattress like the ones above from Plank. The firm model above is very sturdy, and the firm luxe version is a hybrid mattress that adds coiled support and is flippable, with different levels of firmness on each side.
During Plank’s Black Friday Sale, you’ll get 30 percent off site wide through November 29.
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This luxe model from Essentia was the first organic mattress I tested, and I’ve been spoiled since. The Tatami is vegan, so it contains no wool or other animal byproducts. It also has a nontoxic, allergy-free Kevlar fabric barrier. It doesn't have springs, but it's supercomfortable, and its foam gently conforms to your body’s curves and pressure points.
Essentia’s Black Friday sale runs through November 29, with 25 percent off site wide, and you’ll get two free latex Cloud pillows (a $399 value) with the purchase of a mattress.
Deals on Sleep Accessories We Love
Trtl
Neck Pillow
Though WIRED reviewer Louryn Strampe thought this travel neck pillow was a bit big and dorky, it ended up being her favorite of all the travel pillows she’s tested for comfort during long-haul flights.
Restnature
Mini Sound Machine
If you want a teeny-tiny, ultra-portable white noise sound machine, this budget pick is nearly half off.
Wamsutta
Original Percale Sheet Set
I call these sheets “crispy.” They’re made of 100 percent cotton percale with a 400-thread-count weave. Plus, everything from Wamsutta is 20 percent off right now, and shipping is free.
- Photograph: Molly Higgins
- Photograph: Molly Higgins
Bearaby
Cotton Napper Weighted Blanket
I never want to get up when snuggling up with this weighted blanket, especially now that the weather has turned chilly around me. It’s woven from 100 percent cotton and comes in four different weights, from 10 to 25 pounds. Give your friend the gift of a cozy hug this winter with this seriously relaxing splurge.
- Photograph: Molly Higgins
- Photograph: Molly Higgins
- Photograph: Molly Higgins
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Bearaby
Terraclay Dreamer
This super-soft sleep mask is weighted, creating a soothing pressure while you snooze. I have to wear an eye mask when I sleep, and this has quickly become my go-to.
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